How we created Lil PoP, a pre-seed, vegan, snack pitch deck that went to Draknästet (The Shark Tank of Sweden).
The outcomes :
Lil PoP'snack pitch got selected into Draknästet (The Shark Tank of Sweden).
The episode got on air on air on 5th October 2023.
Directly from the Studio.
When a small butterfly flaps its wings in one corner of the world it creates a massive tornado in another part of the world.
The Pitch deck we created
Presentation in video format → For pdf format, drop a line at mypresentation@fidle.co
The Back Story.
A major shift in European consumer consumption choices seems to be taking place.
Due to a few reasons.
A steep rise in climatic disasters and chronic illnesses globally.
COVID-19 played a key role in acting as a wake-up call for the entire world, raising a collective sense to find healthier and environment-friendly eating and living alternatives.
Which in-evidently forced people to look at and leverage ancient Indian ways of living and lifestyle practices.
Prashant Bhatia, an ex-foodpreneur from India, currently an automobile designer at PoleStar in Sweden went through the frustrating experience of searching for a healthy, filling, and vegan snack just before an important meeting.
That reminded him of his childhood days when after coming from school his mother in India used to serve him Makhana as an evening snack.
Which used to be healthy, tasty, filling, and organic.
He also witnessed other people with the same frustrations and also that there is a sudden rise in the willingness to switch to healthy and vegan food alternatives among the Swedish people, especially among Gen-Z and millennials.
Foxnut is essentially the seed of a lotus flower, which is extracted after intense manual labor and a time-consuming process.
Though it is 100% vegan, natural, healthy, tasty and filling.
Being an ex-foodpreneur and coming from a family that deals and trades Makhana in India.
He had the ability to navigate the sourcing barrier from India, thus introducing Makhana to the Swedish consumer in multiple flavors was an obvious choice for him to make.
So his research, ideation, and planning began.
Once the initial conceptualization and ideation were done Prashant needed to raise some capital to get lil PoP off the ground which made him spend 4 months learning and getting all the basics of the pitch deck and fundraising right.
How it all started.
The first call
Once the basics were done he dropped us a text on LinkedIn.
We quickly set up a deck review call after which we identified a few areas that needed more work.
Part 1 :
Preparing a custom project plan according to the project’s needs & founders’ availability.
As Lil-PoP was in its ideation stages and its brand identity was yet to be developed, tested, and evolved we figured out that at this stage Founder, story, idea, and market size were all that would be the focus point.
Thus, we made a decision to divert our energies to getting the founder and business story right while keeping the design simple and versatile.
Something that can be easily modulated depending on the changing brand identities with time.
The time frame planned for final delivery - 14 days.
4 meetings were scheduled during the development process from our end, while other short meetings on Prashant’s needs and requirements.
Part 2 :
After talking to Prashant, and understanding his personal journey, story, and vision.
We set 3 to 4 days apart to research:
The industry,
The business,
The product,
It’s consumers
Investors (& their take on that market.)
Additionally, we could see a story on the sourcing side of the Makhana directly from the farmers of Bihar and how lil PoP is going to positively impact their lives.
Thus we decided to dig further into it & include a small snippet/Slide about the farmers.
Part 3:
Setting up the structure of the story and content.
As this is a pre-seed, pre-product company we decided to open up the pitch with the founder’s story following up with the problem, solution, and product.
Explain the underlying cause & effect in each slide.
During our research, we also found out the sheer amount of data, and research being done and made available publicly by the FMGC’s and Swedish government on this particular issue.
Thus we planned slide content in a way to quickly switch between glimpses of micro-user problems and a bird’s eye view of the industry trends and macroeconomic trends.
Planed story structure.
→The title slide
(Read more on how to get the pitch deck title right.)
→ Prashant’s Intro/story slide
→ The problem slide.
→The obvious solution. (for the LiL PoP’s consumers. )
→Product.
→ Why Now.
→Team
→ Business Model.
→Market growth
→ Competition analysis.
→ Milestones.
→ Go to market strategy and market size
Combined both for the case-specific reasons (different slides & different order recommended in the general case.)
→ Financial Projections.
→ Use of funds & Ask.
Combined both for the case-specific reasons (different slides & different order recommended in the general case.)
→ The appendix section.
A crucial section to be included to cover the rest of the more intricate and important details about the business.
This especially comes in handy during investor meetings, the moment a question appears you can just pull out the specific slide to tell them you have already thought about those aspects too.
The Slides included in the appendix section of LiL PoP were.
Slide 1 →Sub-category, adjacent, and overlapping markets macroeconomic growth trends which will help LiL PoP grow in the next 5 years or may cause a tailwind effect.
Slide 2→ Marketing plans & strategy.
Slide 3 → Social impact program & incentive (Giving back to farmers, Plans to positively impact the lives of farmers. )
Slide 4→Makhana nutrient breakdown.
Slide 5 →Process of extracting Makhana to packaging ( as in Sweden people will not be familiar with the product.)
Slide 6→ Probable branding and packaging.
Part 4 :
Developing the mood board, a professional, easily editable and versatile presentation.
Prakhar always does a wonderful job when it comes to executing presentation design projects.
From
Mood board,
Fonts selection,
Colour schemes,
Iconography selection,
Slide layouts,
Content structuring and placement.
Keeping industry and investor expectations in mind for final presentations.
Telling Lil PoP’s proposition in a simple, clear, conversational way using
large font size.
2 color schemes (One base and easily changeable highlight color.)
Line-based simple yet relatable iconography.
large pt font size.
Easily navigable content placement.
Also, I personally love the 3 key point structure slide, somehow audience seems to retain 3 points more than the 2 or 4-point structure ( a weird observation I have made while working on pitches.)
Part 4 :
Creating presentation versions to be used at multiple events to support founders.
A founder’s laptop is filled with multiple presentations of the same deck often making the whole thing confusing and frustrating thus we make a simple and clear structure with the ability to edit slides as per the usage on the go.
The two presentation versions were created.
InsightInMail: A content-heavy, self-reliant presentation to be sent over as a PDF.
PersonalPitchPro: Prepared for in-person meetings, pitchfest and pitch competitions with less content on the slides just the key messages and takeaways to support the founders’ speech, we do not include the founder’s intro/story slide in this one as the founder himself will narrate his story.
Part 5
We worked with Prashant for the next 30 days to help him fine-tune the story based on investor feedback or work on other investor-related feedback and support.
Since then Lil PoP has been on an exciting journey.
They got selected in DragonDen 2023, to be aired on October 3.
Re-worked their product packing and branding.
Launched their online store.
To be a part of LiL PoP's exciting journey and success, write to Prashant at prashant.bhatia7789@gmail.com.
While what Prashant has to say.
The Final outcome.
Presentations before Re-branding
After Re-branding.
Read more about startups and sustainable startups making the waves in the ecosystem.
Superkons Journey.
ContigoU’s pitch deck
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